One Teaspoon......this is how the Aussies do things.....

Jamie Blakey conceived it, drives it, designs it, and is the single-minded brain behind Australia’s much imitated fashion label One Teaspoon.  

One Teaspoon Secret Sinner Jumper

It wasn’t always thus.
There was once a time when the clothing racks of good stores weren’t stretched to infinity with smart takes on florals and everyday wardrobe staples. Or with accessible sharp-edged fashion with obscure cuts and their references from Uruguay’s Montevideo to the old Russian capital of St Petersburg, France’s Marseilles and beyond.

Then, a girl looking for an edge was limited to the expensive one-offs from strip-store boutiques or crude takes on fashion from street and surf companies.

Suddenly, Jamie Walsham (a shot-gun marriage later skewed her name). A teenager who split Queensland on a bus to Sydney before her 18th birthday with a bagful of her own clothes, a few patterns, two pairs of scissors, a moping boyfriend and a headful of dreams (cue Rod Stewart’s Young Turks).

Jamie is different. She’s an old school designer not an interpreter of whatever she finds in the department stores of Tokyo and New York or the racks of Top Shop and H & M. She’ll grab a piece of fabric, pin up a pattern you swear can’t work, work at it with scissors, draw all over it, staple it, flip it over, staple it again, push her needle through and sweat over it until, with a flourish, she holds it up and says: you rike?

Working out of a bedroom on the northern beaches, Jamie created a 10-piece range in 2000 that so shifted the paradigm of Australian-made fashion that it was soon being hung on racks from General Pants to David Jones.

Not long after that Mischa Barton, Nicole Richie, and many other celebs were inflating their hams and chests in One Teaspoon.

One Teaspoon Dirty Ballerina Tube Dress

Then fast forward to 2009 and oneteaspoon is being picked up around the world by distributors in UK, Europe, Scandanavia, Japan & Canada.  Being stocked at Urban Celebrity and in the world famous TopShop in Oxford Circus London was a special achievement for the brand too.

If One Teaspoon had followed the usual business cycle, this is where Jamie would’ve divested 95% of her shares and drifted into obscurity while its new owners squeezed the golden goose, playing the same hits until it choked on its own oversupply. But as Jamie always says - Never say Never.   

Ok so there you have it - theres 10 years of oneteaspoon history in 400 words.